I'm guessing most people are aware of the coke rebrand - now first of all, wow! love it!...I love the simplicity, the break down of all the elements, leaving only the iconic symbols of the Coca Cola brand...now, I would call this 'classic' (maybe vintage, is there a difference?): It shows Coke as a quality product with heritage and a loyal following regardless of water droplets, swirls and squiggles.
Secondly there's 'retro'. Surely retro isn't as good as classic but retro is still cool! I think a brand like poppets has worked out how to use retro. It doesn't have the same heriage as Coke but it does have 80s nostalgia linked to it and at the moment 80s kitsch is cool!
...and then there's old fashioned. Fray Bentos is old fashioned (although it's not doing badly - apparently worth £33 million a year!) ...it's not like they've tried to rebrand so I don't want to bad mouth them...but old fashioned is not cool: how does old fashioned become classic, vintage or retro?....Can it?
Is retro just a rebranded version of old fashioned?
1 comment:
i think that old fashioned becomes retro onces there is a following with the people who employ the word and conotations of 'cool'. Interesting how brands that have once been cool and attractive can become old fashioned, and those that have been 'uncool' can become attractive.
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