Human Joystick

How cool is this Volvo cinema advert/experience which happened last week.... 'Audiences were shown an ad for the Volvo XC70 before the movie Ratatouille, and were asked to put their hands in the air and wave them left or right — as a group. A single camera at the front of the theater translated the audience's collective leanings, and the onscreen animated car drove in that direction. '