I really like the packaging of Real Crisps - from the packaging material, with it smooth matt texture to the typography. I think the copywriting is new, clever and unique in terms of crisp packaging but isn't amazing - perhaps it comes across a little bit cheesy! I noticed a really nice touch on Burts crisps too recently - where the use by date was printed there was also a 'hand-cooked by brian' detail, which I thought was really clever. It really got across Burts' message that care and attention has gone into that bag of crisps and what better way to say it than use the chef's name!?
I really like the packaging of Real Crisps - from the packaging material, with it smooth matt texture to the typography. I think the copywriting is new, clever and unique in terms of crisp packaging but isn't amazing - perhaps it comes across a little bit cheesy! I noticed a really nice touch on Burts crisps too recently - where the use by date was printed there was also a 'hand-cooked by brian' detail, which I thought was really clever. It really got across Burts' message that care and attention has gone into that bag of crisps and what better way to say it than use the chef's name!?
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