Ben & Jerry's Heritage

I saw this advert recently at the cinema and thought it was quite enjoyable! I love the fast pace of it, and i was actually quite surprised when i found it on YouTube that it was only 30 seconds long - it felt a lot longer when i saw it for the first time! The production of this advert seems relatively simple, which gives me more confidence in the digital side of design - it demonstrates how a good concept can shine through over fancy digital techniques, showing that you can be effective whatever your digital know-how.